INSURANCE
ADS LAB
Learn how to get exclusive insurance leads without ever having to buy leads.
The #1 Community for Insurance Ads Coaching
Insurance Ads Lab
The #1 Community for Insurance Ads Coaching
Private • 150+ Members • $67 /month
Free CPL Tool
Ideal CPL & ROAS Calculator (Gamified)
Slide the controls to see what you’d make per month at this pace and whether you’ve earned the right to scale.
Default ROAS difficulty is 1:4.
Revenue Per Lead (RPL)
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🎯 Perfect CPL (Ideal target)
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🟢 Scale CPL (Green Light)
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🔴 Fail CPL (Breakeven)
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Monthly Income at This Pace
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Next Level (+20% budget) Monthly
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CPL Traffic Light Meter
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CPL
XP: 0 • Streak: 0 days
+10 XP/day under Scale CPL • +50 bonus at 7-day streak
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How to read it:
🎯 Perfect CPL = your “high score” efficiency goal.
🟢 Scale CPL = the highest CPL you can scale with and still hit your ROAS difficulty (default 1:4).
🔴 Fail CPL = breakeven. Above this = you’re losing money at volume.
🎯 Perfect CPL = your “high score” efficiency goal.
🟢 Scale CPL = the highest CPL you can scale with and still hit your ROAS difficulty (default 1:4).
🔴 Fail CPL = breakeven. Above this = you’re losing money at volume.
Planner
90-Day Income Scale Quest (20% Level-Ups)
This planner shows the monthly income you can expect at each daily spend so agents can manage expectations. It also builds a 90-day roadmap using +20% increases every 7–14 days — but you only “level up” when the numbers earn it.
Monthly Sales Needed
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Monthly Leads Needed
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Required Daily Budget (goal pace)
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Starting Monthly Income (at this pace)
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Income Progress
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Scale Gate (how you “unlock” the next level):
CPL ≤ Target CPL AND Close Rate holds at/above baseline for 7+ days.
Every level can be profitable. Scaling increases volume — not validity.
INSURANCE ADS LAB
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